As a successful, entrepreneur and makeup artist, Doe Deere isn’t afraid to break the rules. The founder of Lime Crime, a cruelty-free and vegan makeup line, stands out from the crowd. She takes beauty to the next level when it comes to her style. She’s not afraid to break the rules and step away from what is considered “normal” in terms of beauty. She’s bold and fierce! Doe believes that it is important to embrace your weirdness because you will be happiest when you are being yourself.
Doe Deere first started out as an entrepreneur by selling her DIY fashion on eBay. She modeled her clothing herself and wanted an “on-brand” look. So she made her makeup more colorful. Because she started small and achieved success on her own terms, Doe is a support of women-owned businesses an entrepreneurship. She speaks at conferences and mentors other female entrepreneurs.
As an entrepreneur, one of the most important pieces of advice that Doe offers is to listen. She believe that there’s always something to learn if you listen and open your mind. She also believes that going with her intuition has helped her business grow.
When it comes to the name of her make up line, Lime Crime, Doe says that name is based on her favorite color and the fact that the phrase rhymes. It was available on eBay back in 2004, which is why she decided to go with the name. Today, the name Lime Crime stands for color revolution, breaking the rules, and not being afraid express yourself! It encourages women and men to not take themselves too seriously and to have fun with color.
So far, Doe believes her biggest success is introducing a new type of lipstick to the beauty market, a liquid-to-matte lipstick that stays on for long periods of time, doesn’t crack, and is transfer and fade proof. Another big success for Lime Crime was getting certified by Leaping Bunny, a cruelty-free certifier.
Doe defines her success as having her vision resonate with her audience to the point where they are proud to wear her cosmetics brand. Ultimately, she defines success as making other people happy.
For more details, visit http://www.doedeere.com/.