Entrepreneur published an article on the Edtech market titled “What your EdTech Product Needs to Get a Gold Star from Educators.” The article, written by Jodie Pozo-Olano, reveals that Edtech startups need to pay attention to the needs of teachers, students, and parents alike to succeed.
ClassDojo is one company that has been able to recognize the needs of the education community. While developing the app, co-founder Sam Chaudhary discovered that parents and teachers alike desired more communication about the student’s progress throughout the semester. Previously, teachers were only able to provide in-depth reports on a student’s progress at parent-teacher conferences. With ClassDojo, they can share information about the student’s progress on a daily basis.
The award-winning app was designed with communication and community in mind. The free tool was created to establish a deeper connection between parents, students, and teachers. The platform allows parents to access student reports while allowing teachers to share updates on student performance. They wanted to create a community where trust is one of the leading actors to improve education. More than 2 in 3 schools in the U.S. use the app. It is also used internationally in more than 180 countries, and it is available in 35 languages.
The platform makes it easy for teachers to communicate with parents and students, allowing them to reward student progress. They also allow the student to monitor their progress through a free account. They can reward students immediately when they perform well and can communicate directly with parents. The teachers can create customized lesson plans and skills that they want students to focus on so they can improve their growth.
The company was also designed with privacy in mind. There is a 12-month deletion policy where the creators reveal that they are legally committed to never releasing the information provided with the app. They also promise that they will never share personal information with marketers or advertisers. All of the feedback and information for the student is deleted after twelve months. The company has also been reviewed by the Child Online Privacy Protection Act and the Family Educational Rights and Privacy Act to ensure that they comply with their privacy standards.